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November 28, 2007
Bad Cheer
Since the season of cheer is here, I will complain about it. Not the season, no. The cheering. And not actually the cheering, it's the dancing.
We lucked into going to the Boston Celtics' opening home game at the Garden on Nov. 3. Great seats, great spirit in the place, great local celebrity spotting, great playing by the rejuvenated Cs, great time. The one blot on the whole thing is the Celtics Dancers (I think they're called). I'm sure they're probably earnest young women seeking a career in entertainment. Maybe it's their big break. But a) ugh, they're not very good and b) do we have to sexualize everything? and c) when we sexualize everything, does it have to be in an irrelevant, robotic, stamped-from-a-press kind of way? I would have less of an issue with real cheerleaders, leaders of cheers who toss in some acrobatics to keep it interesting. But the Jumbotron and electronics now lead the masses in cheers. We get women in a narrow range of skin tones, with long hair ironed flat, slim but without muscle definition in their polyester briefs, posturing in suggestive ways to some mostly quite old tunes.
If we spectators are such cretins that we need to be visually entertained every minute, let's rely more on "Lucky" the fully human mascot who is surprisingly charismatic and gymnastical. Or show some replays on the big screen. Or troop out again the various local kids' talent acts that seem to make an appearance at every game. Or get some guys to dance too, c'mon, equal opportunity exploitation.
I find the dancers' presence embarrassing for everyone. I suppose maybe some people like watching them bounce out and shimmy unathletically. There's got to be some bottom line (pardon bad pun) reason the franchise would undertake it. Do they think it's gonna sell more tickets? Now that they have a powerful team of players, I think not.
Most embarrassing is how, on opening night, the organization dedicated the parquet to the late great Red Auerbach, and not long after that the dancers were out in the first of their five costume changes. You notice dancers are a recent thing with the Celtics--since just before Auerbach's death. That's partly because he reportedly had said, in regard to team dancers, "Over my dead body."
Completely nonironically, that is where those dancers are now, skipping about the Red Auerbach parquet.
I tip my hat, conversely, to Russell Crowe. He's a part owner of a rugby team in Australia, where he has sacked the dancing cheerleaders. He told ESPN, "We examined game day and wanted to contemporize and make the focus [on] football." A team of percussionists will replace the cheerleaders, the club announced last February. The club's website invited drummers to audition.
22:35 Posted in Basketball , issues & ethics , Spectating , Sports | Permalink | Email this